When it comes to snowboarding, one name rises above the rest—Burton. This iconic brand has been ruling the slopes since 1977, making it not just a brand, but a way of life for snowboarders around the world. Whether shredding powder for the first time or carving up black diamonds like a pro, Burton is the go-to for gear that blends style, performance, and durability. The mountain may be calling, but it’s Burton that helps answer that call in style.
Why Burton? It’s All About the Ride
Snowboarding isn’t just a sport; it’s a lifestyle. Burton knows this better than anyone, which is why it doesn’t just make snowboards—it designs the whole experience. With boards that ride smoother than fresh powder and gear that’s built to handle the harshest conditions, it’s no wonder Burton is the brand that snowboarders swear by.
From park rats and half-pipe heroes to big mountain backcountry explorers, Burton’s got something for everyone. And the best part? The tech behind every board and piece of gear is seriously next level. Every product is a mix of cutting-edge innovation and that laid-back snowboarder style that the brand has been perfecting for decades.
The History Behind the Legend
Here’s the thing about Burton—it all started with one guy and a vision. Back in 1977, Jake Burton Carpenter decided to take on the slopes in a whole new way, creating snowboards when all anyone cared about was skiing. He basically put snowboarding on the map, and the brand’s been leading the charge ever since.
Fast forward to today, and Burton is the undisputed leader in snowboarding gear, from boards to boots, outerwear to accessories. But it’s not just about being the biggest name in the game—it’s about pushing the sport forward. Burton has never been content with just sitting on top; it’s constantly evolving, tweaking, and innovating to make sure every rider has the best possible experience on the mountain.
Boards Built for Every Rider
Let’s talk snowboards, because this is where Burton shines brightest. Whether it’s a freestyle board to throw down tricks in the park or an all-mountain board to conquer every type of terrain, Burton has a board for every style of riding.
- Freestyle Boards: Perfect for park riders, these boards are light, flexible, and designed to help nail every trick. Boards like the Burton Process and Custom X are favorites for anyone looking to take their park game to the next level. Built for pop and control, these boards make it easier to stomp those landings and keep the flow going.
- All-Mountain Boards: For riders who want a bit of everything, Burton’s all-mountain boards are like the Swiss Army knives of the snowboarding world. Boards like the Burton Custom and Flight Attendant offer insane versatility, letting riders transition from groomed trails to deep powder without missing a beat. These boards are smooth, stable, and perfect for those who want to shred the entire mountain.
- Powder Boards: For those epic powder days when the snow is deep and fluffy, Burton’s got the goods. Boards like the Burton Family Tree series are built for float, letting riders glide effortlessly through fresh snow without sinking or slowing down. These boards are wide, with a directional shape that helps them stay on top of the fluffiest powder.
Boots That Deliver Comfort and Performance
Great boots can make or break a day on the mountain. That’s why Burton doesn’t mess around when it comes to designing snowboard boots that are both comfortable and high-performance. The right pair of boots can mean the difference between having the best day ever or heading back to the lodge early because of sore feet.
Burton’s boots are known for their fit and flex, catering to different riding styles. Want a stiff boot for precision and control? The Photon Boa is a top pick. Looking for something softer and more forgiving? The Ruler is a favorite among freestyle riders. The innovation doesn’t stop at fit either—Burton’s boots feature tech like heat-moldable liners and Boa lacing systems that make sure feet stay snug and comfy all day long.
Outerwear That Can Handle Anything
There’s nothing worse than getting cold or wet halfway through a ride. Burton’s outerwear is designed to handle the coldest, wettest, and windiest conditions. Jackets, pants, bibs—everything is built with performance in mind, but never sacrificing style. After all, just because it’s freezing doesn’t mean you can’t look good.
- GORE-TEX Jackets: Waterproof, windproof, and breathable—Burton’s GORE-TEX jackets are the ultimate protection against the elements. Jackets like the Burton AK 3L Hover will keep the worst winter weather at bay while keeping riders warm and dry.
- Insulated Pants: Cold legs? Not a problem. Burton’s insulated pants, like the Burton GORE-TEX Ballast Pants, offer the perfect balance of warmth and flexibility. No need to bulk up on layers when these bad boys will do the trick.
And it’s not just about staying warm—Burton’s outerwear is designed for movement. Whether stomping through waist-deep powder or hiking to a backcountry spot, the gear moves with the rider, keeping them agile without feeling bulky or restricted.
Burton’s Commitment to Sustainability
Here’s something cool: Burton isn’t just about making awesome gear. The brand has a real commitment to sustainability and doing its part to protect the planet. From using recycled materials in their outerwear to supporting environmental initiatives, Burton is leading the charge in making the snowboarding industry greener.
One of the standout efforts is the Burton Sustainability Goals—the brand has committed to reducing its carbon footprint, using eco-friendly materials, and supporting environmental organizations. They even have a One Tree Plantedinitiative, where for every sustainable product sold, a tree is planted in an area that needs reforestation. It’s a simple, but impactful way to give back to the planet, ensuring that future generations can enjoy the same slopes.
Accessories That Go the Extra Mile
Snowboarding isn’t just about the board, boots, and jacket. Burton’s accessories lineup is stacked with everything a rider needs to make the most of a day on the mountain. From helmets and goggles to backpacks and mittens, Burton’s got the gear to cover every base.
- Helmets & Goggles: Safety first, but make it stylish. Burton’s helmets are sleek, comfortable, and packed with features like ventilation and lightweight designs. Goggles like the Anon M4 Toric are a favorite for their wide field of vision and anti-fog technology.
- Mittens & Gloves: No cold hands allowed. Burton’s mittens and gloves, like the Burton GORE-TEX Mitt, are designed for warmth without sacrificing dexterity. Perfect for those long days when fingers can’t afford to freeze.
- Backpacks: For riders who like to carry gear for the day or hit the backcountry, Burton’s backpacks are a must. They’re rugged, comfortable, and equipped with all the pockets and straps needed for storing essentials like avalanche gear or extra layers.
Burton’s Global Impact on Snowboarding Culture
Burton isn’t just a brand—it’s a movement. From sponsoring top riders to organizing some of the biggest snowboarding events in the world, Burton has played a huge role in shaping the sport. The Burton US Open is a prime example. This annual event brings together the best riders in the world to compete in halfpipe and slopestyle competitions, and it’s been a snowboarding staple for years.
Beyond the competitions, Burton fosters a sense of community among snowboarders. The brand is all about inclusivity, from offering women-specific gear to creating initiatives that make snowboarding more accessible to everyone. Burton has always stood for pushing boundaries, whether on the slopes or within the industry itself.
Conclusion: Ride with the Best
There’s no denying that Burton is the gold standard in snowboarding. From the iconic boards to the top-tier outerwear and accessories, every product is built with performance, style, and sustainability in mind. Whether it’s tackling the backcountry or hitting the local park, Burton’s gear makes sure every ride is unforgettable.
